I'm a maker who gravitates towards the places where behaviors and systems conflict. Over the past decade I've followed that pull across hospitality, medical, and financial sectors, leaning further into startups to understand how businesses actually start and flourish.
That curiosity doesn't stop at the design brief. It's taken me into business strategy, neuroscience, and lately into coding. What I bring to any room is the ability to read a situation quickly, find what's true beneath the surface, and turn that into something real. Nothing gets me more excited than working alongside founders and teams on problems that actually matter.
Product Design
Research
Systems
Leadership
01
The most sophisticated solution is often the simplest one. Complexity that serves the user is good design. Complexity that serves the ego is not.
02
You don't truly understand a problem until something is in front of a real person. Prototypes reveal what decks cannot. Build to learn.
03
The fastest path to the right solution starts with understanding the human. Skip this and you'll spend ten times longer iterating on the wrong thing.
04
The best work I've done has always been with engineers, researchers, and PMs who were in the room early. Design doesn't happen in isolation.